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INB 201 |
Dr.
Thomas Lairson Cornell SS 214 407 646 2166 CSS 214 tlairson@rollins.edu OH M and W 3:30 - 5 |
Goals of the course:
Messages of the Course:
Required Book:
Robert Cringley, Accidental Empires, Collins Business
Grade for the Course:
Three Essay Exams 40% Class Participation 10% Blogs 15% Wiki 15% Final Exam 20% Blogs: I expect each student to make a minimum of 10 posts with a minimum of 1000 words. The blog entries should be related to the topics of this course. The blogs will be evaluated as follows: The best post adds information to class material. For example, a blog could provide a link to a relevant web site plus your analysis of the web site. Or it could describe a relevant book or an article in a journal or magazine. It could simply provide an insightful discussion of the topic. The poorest post is perfunctory and done just because you have to, showing little thought and/or a superficial understanding of the topic. This is an opportunity to show an understanding of the material and even to be creative in discussing it. Use it wisely.
The blog for this course is found at:
http://globalbt.blogspot.com/Wikis: This can be done in teams of 2-4. The purpose is to develop a wiki that examines a particular technology and its application to business. Topics can include but are not limited to:
Virtualization software
Video games
Videoconferencing/Telepresence
Digital Rights Management
DataminingData Analysts Captivated by R's Power
http://www.ats.ucla.edu/stat/R/sk/WiMax
Simulation and ModelingConvergence
Open Source
Customer segmentation
StorageYour task is to use the capabilities of a wiki to provide a description of the technology, including
how it works. In addition, you should discuss the development of the technology and potential
future capabilities. Finally, you need to describe the business applications and firms associated
with the technology.Wiki Groups
DUE:
December 3, 5pm
Expectations of the Course:
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Honor Code: Rollins College has adopted an academic Honor Code. Students are expected to conduct themselves with complete honesty in all academic work and activities in this course. Violations of the Honor Code include plagiarism, cheating, unauthorized collaboration, submitting work prepared for another course, fabrication, facilitating academic dishonesty by another student, and violation of test conditions. It is your obligation as a student in this class to learn what these violations entail and to behave accordingly. Ignorance is an unacceptable defense. Violations of the honor include failure in the course and potential dismissal from the college. Attendance: You are expected to be in
class for each
scheduled session,
and you must be on time. Class attendance will taken every day.
Anyone who misses more than three classes will be penalized by
one-twelfth
of their FINAL grade
for each
absence over three.
Thus, a Makeup exams: NO makeup exams are given "after the fact," that is, after the exam has occurred unless I have been contacted before the exam. If you miss the exam and have not contacted me before the exam, you will not be able to take a makeup. There is no extra credit in this class. Late Work: You may NOT turn in work late. ANY WORK TURNED IN AFTER THE DATE AND TIME DUE RECEIVES A ZERO Classroom
behavior: There
are several forms of inappropriate behavior in this class. You
may not sleep in this class; you may not have Classroom Preparation: You should expect to spend several hours preparing for each class. Failing to do so will result a serious negative effect on your final grade. Most important, you will learn much less. You cannot expect the professor to do all the work in class. You can expect to be called on to discuss class material. You must also spend time contributing to the blogs and to the wikis for the course. Grade for the Course: There is no curve for the grade in this course; that is, you must meet an absolute standard set by me to succeed in the course. This means everyone can obtain an "A" but everyone can also receive an "F." |
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THE ACADEMIC HONOR CODE Membership in the student body of Rollins College carries with it an obligation, and requires a commitment, to act with honor in all things. Because academic integrity is fundamental to the pursuit of knowledge and truth and is the heart of the academic life of Rollins College, it is the responsibility of all members of the College community to practice it and to report apparent violations. The following pledge is a binding commitment by the students of Rollins College: The development of the virtues of Honor and Integrity are integral to a Rollins College education and to membership in the Rollins College community. Therefore, I, a student of Rollins College, pledge to show my commitment to these virtues by abstaining from any lying, cheating, or plagiarism in my academic endeavors and by behaving responsibly, respectfully and honorably in my social life and in my relationships with others. This pledge is reinforced every time a student submits work for academic credit as his/her own. Students shall add to all papers, quizzes, tests, lab reports, etc., the following handwritten abbreviated pledge followed by their signature:
Material submitted
electronically should contain the pledge; submission implies
signing the pledge. Rollins College is committed to equal access and does not discriminate unlawfully against persons with disabilities in its policies, procedures, programs or employment processes. The College recognizes its obligations under the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990 to provide an environment that does not discriminate against persons with disabilities. If you are a person with a disability on this campus and anticipate needing any type of academic accommodations in order to participate in your classes, please make timely arrangements by disclosing this disability in writing to the Disability Services Office at (box 2613) - Thomas P. Johnson Student Resource Center, 1000 Holt Ave., Winter Park, FL, 37289 or call 407-646-2354 for an appointment. FINAL EXAMINATIONS The 15th week of classes in the fall and spring terms is reserved for final examinations. All courses include a final examination, with possible exceptions for performance, writing, independent study, or seminar courses where other means of evaluation are more appropriate. The final examination must be offered in the time period scheduled in the examination matrix prepared by the Office of Student Records, unless the Dean of the Faculty has approved a change. An alternative period for unusual examination procedures, such as an oral examination, may be used provided the students involved do not thereby encounter conflicts with other scheduled examinations. Tests or examinations may be offered through the 13th week (penultimate) of classes but must not be employed in lieu of a final examination. Final papers, research reports and other similar assignments, except those in lieu of a final examination, should be due before examinations begin to help students avoid conflicts. If a student has more than two final examinations scheduled in one day, s/he has the right to reschedule one examination to an open date within the final examination period. Arrangements will be made through the Dean of Students or program Dean in consultation with the faculty members involved. Department chairs are responsible for overseeing the implementation of the final examination policy. |
Activities of the Course:
August
25
Introduction to the Course
I. Where do personal computers and the Internet come from and how do they work?
27
The Personal Computer Revolution I
Cringely, Chapters 2 and 3
The transistor: The most important invention of the 20th century?
New kinds of transistors
Origins of PC
31
The Personal Computer Revolution II
Cringely, Chapters 4 and 5
Solid State Disk Drives
Operating Systems
Snow Leopard vs Windows 7
September
1
The Personal Computer Revolution III
Cringely, Chapters 6 and 7
The Making of the Mac
What Macs did Right and Wrong
Acer
3
The Personal Computer Revolution IV
Cringely, Chapters 8 and 9
Less is Moore
Most important Microprocessors of All Time
8
The Personal Computer Revolution V
Cringely, Chapters 10 and 17
The Rise of Artificial Intelligence
10
Origins of the Internet and World Wide Web
Origins of the Internet
Packet switching
Wall Street Journal, "Tied Together: Ways to Create Home Networks"
Writing the Web's Future in Numerous Languages
Imagining e-commerce on the "internet" in 1969
1991 Compuserv Ad
The Internet in 1993
Birth of the World Wide Web
15
Discussion day
17
First Exam
II. Technology and Business
22
The Global Technology and Business Revolution
Events
Dotcom era
What happens during radical technology shifts high market instability
Walmart and Technology
24
29
New media: Books,Music and Newspapers
Among the Audience
The Power of Us
Steve Johnson "Old Growth Media And The Future Of News"
Electronic Books
The Digital Book
E-BooksThe Rise and Fall of the Music Industry
Experts versus AmateursNewspapers versus Online Media
Using Video games to promote reading
1981 report on receiving the newspaper on your "home" computer
New York Times and Digital Media
Pew State of the News Media
GlobalPost.com A global news for profit site
Required Blog: Newspapers - Orlando Sentinel Online vs. print due on October 2 @ 5 pm
Blog on newspapers
1. Compare the look and feel of the physical newspaper and the online version for the same day.
2. Are the online and physical versions directed toward the same audiences with the same demographics?
3. How would you change the content and/or the look and feel of the online version to bring in more eyeballs?
October
III. Web 2.0
6
Overview
8 Business Technology Trends to Watch
Web 2.0: Profiting from the Threat
Web 2.0 Has Corporate America Spinning
What is Web 2.0?
McKinsey, "Building the Web 2.0 Enterprise"
McKinsey, "Making 2.0 Work for Business"
http://mashable.com/
Notes
15
Blogs, Wikis and RSS
Web of Influence
Technorati.com
"The Accidental Innovator"
Twitter for Business
RSS in Plain English
Fine-Tuning Your Filter for Online Information
The Future of RSS
20
and 22
Google
Nicholas Carr, "The Google Enigma"
"Google in Search of Itself"
Google Apps
Google Latitude
Chrome
http://www.google.com/corporate/execs.html
http://www.checkoutapp.com/
Interview on Internet and business change
notes
27
You Tube and Podcasting
The Movies Meet Net 2.0
Google Aims to Make You Tube Profitable With Ads
You Tube Business Model
The YouTube Presidency
Hulu
Notes
29
Second Exam
November
3
Social Networking My Space, Facebook, Flickr, Twitter
Online Social Networks Business Model
Facebook and Social Networking Business
As Facebook takes off, MySpace strikes back
Facebook Grows Up
Social Networking Sites: Myspace
Profiting from Social Networking
Facebook vs. Linkedin: Which is better for business?
Business version of social network software
Using Twitter and Facebook in Business
5
Second Life
A House That's Just Unreal: Second Life
Virtual Worlds, Virtual Economies, Virtual Institutions
Even in a Virtual World, "Stuff" Matters
Understanding Human Behavior in Virtual Worlds
Using Second Life in business and education
Virtual Life
IBM and 2nd Life
More IBM and 2nd Life
Manpower
10
The semantic web
Helping Computers to Search With Nuance, Like Us
notes
V. Wireless
12
The Wireless Revolution
Motorola Breakup
Internet Telephony Coming in Clear
The Top 10 Wireless Trends for 2008
The iPhone
How Technology Works
The iPhone Gold Rush
IPhone Apps to Organize Your Life
Looking Inside Smart Phones
Qualcom and CDMA MIT Lecture
Alan Kupetz, Wireless Presentation
VI. Cloud Computing
17
What Cloud Computing Really Means
Why Cloud Computing is Gaining Strength
19
Third Exam
December
VII. Technology and Problem Solving
1
Technology and Energy
Renewable Energy: What's So Bad About Big?
New Technology and Sustainable Energy
Climate Change: Challenges and Opportunities for Business and Society
Plan B for Energy: 8 Revolutionary Energy Sources
Scientific American: A Guide to Carbon Capture and Storage
3
Smart Grid
Google and Smart Grid
Smart Savings
Smart Grid News
What is a Smart Grid?
7
Final Exam
2 - 4 pmVII. Innovation, Creativity and Competitiveness
The Economist, Special report on Innovation, October 13, 2007.
Distributed CoCreation
Henry Chesbrough, Open Innovation
Examples of Innovation?
The Top 30 Innovations of the
past 30 years
The
Evolving Web
Computer
in Clothes
My
Life in a Video Game (Batteries Not Included)
notes
IT and New Business Opportunities
Disruptive Innovation in Healthcare,
Clayton Christensen
Environmental
sustainability at General Motors