Originally term used in context of combining two different songs
ÔAdoptedÕ term now also used when two different software programs have been combined
Content from external data sources to create new series
Business Model:
á Build
something cool and hope someone buys you?
3 Categories of
Mashups:
1.
Consumer: Music & Video
o Sumoradio:
¤ is a mashup
of radio stations' play lists & Amazon.com
¤ You can also buy tracks you see on SumoRadio through
itunes & Amazon links
o Musicmap: Visual music search & Amazon.com
¤ Search an
artist and album, view similar artists in a tree graph
2.
Business : Search & Shopping
o Salaryscout:
Job Salaries & locations
¤ Based
on location salaries and benefits for specified jobs
3.
Data: News & Crime
o 3D
weather: 3D weather & iGoogle
¤ weather
around the world in real time
Challenges:
á Social: protection of intellectual property and consumer privacy vs. fair use and free flow of information
Achieving Revenues:
á Ads: companies will pay mashup sites for generating referrals
á Sponsorship
á Being bought out
o Google purchased @last software
¤ ÒA
3D sketching software for the conceptual phases of designÓ
œ Google
Sketchup 6 free
œ Google
Sketchup Pro 8 hour trial period
á
o Microsoft purchased vexcel
¤ Òadvanced
radar technologies, satellite ground systems, and mapping and photogrammetric
solutionsÓ
¤ http://www.vexcel.com/index.html
¤
o Yahoo purchased jump cut
¤ ÒUpload/edit/share videos and picturesÓ
¤
3 participants needed to create mashups:
á 1. API/ content providers:
o API (application programming interface):
¤ Yahoo, Google, Microsoft, America online map quest, startup Placebase
o public or government domains
á 2. Mashup site: host of mashups
á 3. Clients web browser:
o where user interaction takes place, format can either be HTML or XML