Apple
- American multinational corporation with a focus on designing and manufacturing consumer electronics and closely related software products.
- Develops, sells, and supports a series of products
- Apple is also currently involved in the creation of new technology concepts, such as the iPhone, Apple TV
- Apple also operates an online store for hardware and software purchases, as well as the iTunes Store, a comprehensive offering of digital downloadable music, audio books, games, music videos, TV shows, and movies.
*iPod is # 1 portable digital music device in history
Company History:
- Founded by Steve Wozniak (hacker) and Steve Jobs (Visionary).
- California, grassroots computer culture.
P & L
|
PERIOD ENDING |
30-Sep-06 |
24-Sep-05 |
25-Sep-04 |
|
Total Revenue |
19,315,000 |
13,931,000 |
8,279,000 |
|
Income |
1,989,000 |
1,335,000 |
276,000 |
|
Profit Margin |
10.3% |
9.6% |
3.3% |
Market Cap: $ 136 Billion
EPS: 3.54
Major Competitors: Sony,
Dell, Rhapsody, Napster
Digital Music:
New Media
¤ Share
profit for the content
¤ Control
the box: iPod
¤ Itunes
Music Store: Pipe
¤ Podcasts
¤ Allows
user to buy one song at a time for $0.99
Business Model/Value-add
- Digital
hub: integrate various external devices such as DVD player, MP3 etcÉ
- Internet
- Design
and Innovation
Technology:
- Hard drive for Ipod instead of flash. Allows for much more memory.
- Sleek design w/touch screen (iPhone & iPod)
Presence
- 4 percent of U.S. music sales in 2005,
- 2005 saw an increase of 241% in iTunes Music Store traffic.
- 14% of the Internet's active population is regularly using the iTunes service, not to mention the
- Flawless integrative iPod + iTunes + iTunes Music Store experience, will continue to entice users