Spin works, Crafting a Media and training campaign

	What the media does?
Foreign Press	Spin-works' recommendations
Navigating the site: Advocacy Analysis previous next course site ideology research Are you in my class? Analysis Articles Authors Autonomy Bibliography Biodiversity Briefings Capacity Caribbean Community Concepts Conserve CORE acronym Courses Costs Critical links dialectical Ecology Eco-design Exchange Facts Gardens Genes Government Health of places Knowledge Inquiry Internet Islands Methods New Office Paz, Octavio Photos Presentations Recent material Research Reviews Rollins campus Science Science subjects Search the web Service Learning Site Map Sources Technology Technology timeline Tragedy Vita Vocabulary water ethics WEAL acronym wildlife Writing World view Z-A contents of this site return to top of the page	media \| training \| 6 must do items \| message model \| Press \| How \| Flip it \| index Spinning for our rights – Proactive -- speaking up! Consider the role of members in your community Engage the community Educate its members on what must be done Involving the community in your educational effort: Adopt a manatee (1980s) Habitat for Humanity (1980s) How do you personalize your issue for motivated people? Media plans Have a message that is clear and easy to hear. Stay on message, focus, bring it back to your issue. Keep it simple. media \| training \| 6 must do items \| message model \| Press \| How \| Flip it \| index Training spokes people speak clearly and enunciate. make eye contact. put people at ease. ask them if they understand what you have said. "*Does that answer your question," is a phrase that can buy you time. Think through your answers. Oral presentations, tips for media events media briefings* have talking points or briefing points brief people about the facts and the issues focus on two or three points and hook the audience Foreign Press Media Government media \| training \| 6 must do items \| message model \| Press \| How \| Flip it \| index Six (revised) effective steps to media coverage and delivering your message: What is your message (2 sentences) and from that state your intent & outcomes. Identify newsworthy data: what's significant about it? Target your audiences: the words they use and the frame they can recognize. Frame for maximum media coverage Discipline the message: stay on point. Create a media plan: sell your ideas. Model for messages: The solution, What needs to be addressed? A call to action, motivating the grass roots to eradicate the problem, why it needs action. media \| training \| 6 must do items \| message model \| Press \| How \| Flip it \| index Press is the investigative conscience of the community 98 community response Chualar Ca. posters on the wall Photographs T-shirts "Clean Water Now!" catchy sound bites Humor a central media contact for referrals. pp. 102-103 media \| training \| 6 must do items \| message model \| Press \| How \| Flip it \| index Ellen Degeneres 4-30-1997 lessons on turning a story around. freedom versus family values "not appropriate for families." versus Networks have "taken away the remote control." 106-107 flip it Are lesbians not a family member too? Dick and Lynn Cheney's daughter Sexual expression is not the issue unless you let it become the issue. media \| training \| 6 must do items \| message model \| Press \| How \| Flip it \| index Advocacy and the media as a community conscience
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